Know one of the hottest trends of 2014: Parallax Web Design
Parallax scrolling website designing is getting more popular day by day, enhancing the user experience by taking it to a new interactive level. As web designers and developers are constantly researching to find new ways to make their online presence more attractive to their websites’ visitors through new and engaging visuals and features, parallax scrolling seems a promising solution. Parallax Design The term parallax first came into being from the visual effects of 2D side-scrolling video games which used different speeds for background...
read moreIncorporating the Theory of Social Identity into Web Design
Every person gets influenced by the people and groups he/she encounters. As much as we would like to think that our every thought or opinion is original; in actuality, we always use others as a reference point for our attitude and behavior. This is a basic human nature and there is nothing wrong about it. Knowing how groups influence people can help you enhance the design process and influence the target audience quite easily. By incorporating social influence in their work, designers can take the user experience to a whole new level. Theory...
read moreUncovering Interesting Facts about Grid-based Web Design
Web Design industry has seen a lot of trends come and go lately. While some have really impressed the web designers, others have disappointed them. From among the wide array of web design trends flooding in the market, we decided to pen down details on grid-based web design to make you aware about what exactly it is and why web designers increasingly prefer it over other design trends. So, let’s unleash interesting facts about this technique. Defining Grid in terms of web design Grid is basically a series of horizontal and vertical lines...
read moreFixed Navigation Bars: In or Out?
Fixed navigation bars have become a dominant trend in most of the sites across the web. These bars allow to easily access the website’s main functionalities, regardless of whether a user is in the middle of a page. Though, few critics call it an unnecessary and distracting model. As such, the pros and cons of these fixed navigation bars can be listed as below. Advantages • Enhanced usability The fixed navigation bars make the browsing experience on website a lot easier. Having these ensures a main menu of options at an immediate disposal of...
read moreThe Ultimate Style Guide for Design
Many designers and creative heads ignore the need for a style guide which gives a clear set of rules for all the marketing materials. Style guides can save a hell lot of time, money, and efforts, making your marketing materials easier to maintain and create. Why you should create a style guide? A style guide usually doesn’t seem necessary for a small company that has a single working designer. But if you’ll look at the bigger picture, you’ll realize its importance. Suppose there is only one designer, working on a project, in a company. All...
read moreWant to build a Business Brand: Why Your Logo Counts?
A ‘logo’ associates a visual identity to a business or organization through the use of symbol or icon and it should not be confused with the term ‘brand’, which is the perceived corporate image of an organization or business. Logo design and branding play different roles in building the market image of a corporation, product or business. A brand can be defined as the projected image of a specific service or product that helps it to connect to the customers. Now, these connections can be established with the help of slogan or logo design. So,...
read moreSteps for making Mobile E-Commerce Website a Success
Big online stores have seen huge increase in revenue by going responsive. In this article, we’ll cover the crucial steps for creating a highly converting mobile e-commerce website. So, let’s get started. Identifying the mindset of target audience for mobile websites The mobile device is used at all times of the day and at various places by the users, like while watching TV or having dinner at night, while getting bored at workplace, or while travelling. Depending on the usage location and time, users react differently to different...
read moreWhitespace in Website Design
In a world where we’re surrounded by information, it has become extremely important for web designers to have clear thinking about their website design and layouts. Their aim should be delivering a readable and easy to understand page that easily gets viewers attention, whether they’re browsing products on a shopping cart, surfing a blog or just reading news. We need to learn that a simple layout always works and keep users interested. Instead of filling your website with too many images, colors and other elements, just keep it simple....
read moreMicro UX: The bottom-up Design Strategy
The usual approach to designing products is top-down, where user needs are identified prior to building. This approach is quite time consuming and costly. An effective alternative strategy is bottom-up in which individual elements and features are built first realizing the user needs gradually to the end. While the former approach is Macro UX, the latter one is Micro UX. Understanding bottom-up approach Designing a digital product involves making use of specific technologies and features of existing devices to build something without having...
read moreRole of Typography in Web Design
Typography and Font are often used interchangeably, but in the world of web designing the difference is significant and the designer must be well aware about it along with the importance of typography. To many newbies plus a few old designers, typography is all about fonts. In a sense, it’s not wrong, but typography is a lot more than that. It has a broader scope than just selecting a charming font and pasting it on your design. Before understanding the true role of typography in designing, it’s essential to understand typography first....
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