Typography and Font are often used interchangeably, but in the world of web designing the difference is significant and the designer must be well aware about it along with the importance of typography.

To many newbies plus a few old designers, typography is all about fonts. In a sense, it’s not wrong, but typography is a lot more than that. It has a broader scope than just selecting a charming font and pasting it on your design.

Before understanding the true role of typography in designing, it’s essential to understand typography first.

Typography is an art of arranging type and is made up of several parts, like Type Size, Ascender, Descender, Counter, X-height and Baselines.

Importance of Typography in Web Design
Typography includes every element that affects web design like length of line, size, layout, color and type. As web design continues to evolve, it is important to keep in mind that typography is the vital element holding the design together. Without typography, the sites would be filled with boring fonts resulting in poor user experience.

Create a healthy user experience
The first impression is the last impression and typography helps you create that perfect first impression. It enables you to create a healthy user experience that lasts. Users may get enticed by your site without even reading a single word or clicking any button. It can help you create an atmosphere that evokes an immediate response.

Structure content on website
When there are millions of websites out there, content is the only thing that can make you stand out of the crowd. As a fact, 95% of the total information on the web is written content.

Elicit feelings in audience
Typography can be used as a strong tool to evoke feelings in the audience. By choosing fonts and color of text, and arranging them intelligently, viewers can be influenced greatly. On the other way round, if you cannot create designs that can create an emotional connection with the audience, you would run the risk of losing them forever.

Helps in Branding
When it comes to creating a brand, typography plays a very important role. You can define and distinguish the brand with smart typography. The designer has to have a crystal clear understanding of typography to relate logo, font and typeface on the website.

Acts as a Guide
Loading your site with good content is not sufficient; you have to present it in a way that impresses the user. With the right use of typography, you can better guide your audience through the website, and make them focus on more important information. A better arrangement of text and selection of font size and colors can help create a visual hierarchy.

Makes Content Attractive
No matter how seductive or appealing your content is, it is useless if you deliver it in 10 point Times New Roman. With an efficient use of typography, you can make your site content look as attractive as possible.

Maintains Consistency
The site filled with too many different fonts or has changing rules, looks unplanned and disorganized and may drive away visitors. Typography can help pull your website together. It helps to maintain consistency among all the elements, resulting in better user experience. With consistent font, typeface, size and color, the user will find the order in place and will be happy to surf the website.

Typography is more of an integral part of web design. An intelligent typography can make a website more engaging and enjoyable. It has the power to deliver content effectively on the website making it easier and readable for the audience. In short, typography is essential to a successful web design and its importance cannot be denied in any way.